The most valuable and, often times, most damaging information can be found below the waterline.
Most organizations are not receiving below the waterline intelligence.
CI provides both above and below the waterline intelligence.
ABOVE...
Information that your competitors don't mind you seeing:
Press Releases
Website Announcements
Industry Newsletters
Analyst Reports
BELOW...
CI that your competitors don't want you to see:
Pricing Details
Sales Prospect Lists
Strategic Partners
Marketing Programs
Top Sales People
R&D Plans
Reseller Channels
Acquisition Targets
Competitive Threats
Patent Submissions
Unhappy Customers
Product Deficiencies
Trademark Infringement
Lawsuit Filings