The process by which raw information is acquired, gathered, transmitted, evaluated, analyzed and made available as finished intelligence for policymakers to use in decision-making and action.
- Identify information decision-makers need on the competition, or the competitive environment.
- Collect raw data, using legal and ethical means.
- Analyze data, converting it into 'actionable' intelligence.
- Communicate finished intelligence to decision-maker(s).
CI Projects typically have very short cycles:
Define Question (time varies widely)
Gather & Compile Data (2-4 weeks)
Analyze Data (2 weeks)
Prepare Findings and Report (1-2 weeks)
Management Review ⁄ Approval (1-2 weeks)