Analysis - Drawing meaning from collected information to answer intelligence requirements
Guidelines for analyzing data
- Use inductive and deductive reasoning.
- Employ alternative and creative thinking.
- Be familiar with analytical models and know when and why to use them.
- Recognize gaps in information.
- Know when to quit!
Common methods
- Radar Screening
- Benchmarking
- Channels⁄Market Segmentation Analysis
- Blind spots Analysis
- Financial Forensics
- Scenario Planning
- War Gaming
A war game is neither a game nor about war. Rather, it is a role-playing workshop built around the need to predict competitors’ future moves, customers’ changing preferences, and other industry changes. The war game ends with charting best course options for the company.
Around the year 500 BC, Sun Tzu
If you know the enemy and know yourself, you need not fear the result of a hundred battles.
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
If you know neither the enemy nor yourself, you will succumb in every battle.