CI COLLECTION
- Identifying information sources
- Gaining access to information sources
- Matching information requirements identified during planning stage
INTERNAL SOURCES
- Sales representatives (via customers) hear what the competitors have been doing.
- Research & Development may come across new patents.
- Purchasing may find out that a supplier is now also supplying a competitor.
- Market research can give feedback on the customer's perspective
Competitive intelligence follows a two-phase process when it comes to collecting
information:
Phase I: Secondary Research (80% volume ⁄ 20% time)
Internet
Edited TV⁄Radio Programs
Analysts’ Reports
Newspapers & Magazines
***IPR Documents***
Phase II: Primary Research (20% volume ⁄ 80% time)
Internet
Financial Reports
Government Documents
Annual Reports
Speeches
***IPR Documents***
