IP AUDIT
An assessment (INVENTORY) of all intangible assets (owned, used, acquired, transferred).
...includes SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to determine the IP value, usage, and strategy.
OBJECTIVES
- Catalogue the list of known and unknown IP assets.
- Uncover underutilized IP assets.
- Identify IP which needs patent, trademark, designs, trade secret and copyright protection.
- Identify any threats to a company’s bottom line.
- Enable business planners to devise informed strategies that will maintain and improve the company’s market position.
- Assess the level of public awareness on IP (IP Culture).
- Identify bottlenecks on generation, protection and commercial exploitation of IP assets.
- Review the existing IP laws and policies.
- Review technology agreements (licensing agreements, maintenance agreements, joint development agreements, etc.).
- Review employment and consultant agreements.
- Identify status of various registrations pertaining to trademark, service mark, patents and other IP rights.
- Develop appropriate strategies and policies for creation, development, protection and enforcement of various forms of IP assets.