Market intelligence is focused on the very current activities in the marketplace. You can look it as it as the qualitative side of the quantitative data research you have conducted in many retail markets.
Business Intelligence comprises applications and technologies used for accumulating, analyzing, and providing access to data that facilitates quick and accurate decision-making.
1. Financial and profitability analysis
2. Analysis of marketing and sales effectiveness
3. Customer and vendor analysis
4. Market and competitive intelligence
5. Corporate strategy and business planning
The primary users of market intelligence are usually the marketing department, market research, and the sales force.
To a lesser degree, market intelligence serves those in market planning by providing retrospective data on the success and failure of their own sales efforts.
Virtually all of the reported applications and successes of business intelligence deal with processes which are internally-oriented, from process control to logistics, and from sales forecasting to quality control.