IP STRATEGY
Effective IP strategy should encompass:
- Patent protection (which justifies R&D cost)
- Use of IP to protect market position and prevent competitors from entering the market
- Balanced approach emphasizing IP and tangibles
- Generating royalties through the patent portfolio
- Integrate IP in business strategy
- Develop Intellectual Assets planning to sustain business strategy
- Use Intellectual Assets to understand and react to threats and opportunities
VALUE EXTRACTION
- Outright sale
- License or cross license
- Joint venture or alliance
- Reduce competitive threat
- Incorporate into existing business
- Create a new business
- Contribute to equity position
- “Donations”
- Creation of new industries
